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Published on : Saturday, November 28, 2015
The magazine, which launched in 2011, is increasing frequency from quarterly to bi-monthly after “a record year in 2014”. Advertising revenue was up by 20%. The first bi-monthly issue will be February 2016.
Mike Stock, Managing Director of Great Golf Media says: “The magazine has really taken off during the past 18 months because readers and advertisers like the quality of our content. This is a luxury market and we have been careful to use high-quality content and great production values. Golf Clubs are ringing us all the time to request more copies because, as one told us last month: ‘Great Golf works because it is good enough to pay a lot of money for but it’s free’.
At a time when fewer people are buying magazines on the newstand, Great Golf has come into its own. “Stock adds: “Hardly a week goes by without a major publisher wanting to buy us, so we must be getting something right. But Great Golf is staying independent and now we’re going bi-monthly in 2016.”
Colin Morrison, chairman of Great Golf Media, says: “Great Golf is riding the crest of a wave because it is a high-quality magazine with a guaranteed circulation to an audience and advertiser base which love us almost as much as they love golf.”
Great Golf has a circulation of 20,000 copies, distributed through Golf Clubs, City financial institutions and the UK business class lounges of airlines including Virgin Atlantic and British Airways.
It was launched in June 2011.
The magazine goes bi-monthly from January-February 2016 and will have an ABC audit in June for the first-half of 2016.