Greece cruise tourism aims China for recovery

Published on : Thursday, May 25, 2017

cruise ship tourismAs cruise traffic has dropped off radically in the Eastern Mediterranean, key port and government stakeholders in Greece are hoping that tourism from China and public-private partnerships would help in their recovery. Cruise lines joined with ports and government officials at the Posidonia Sea Tourism Forum, which is about to take place in Athens this week.

 
To quote Larry Pimental, president and CEO, Azamara Club Cruises, “Greece needs to start thinking out of the box and try to promote the authentic and the unconventional, look beyond the iconic traditional destinations and create new, alternative products.”
“Santorini and Mykonos are not the only great Greek destinations and Greece needs to promote more destinations, especially through social media, which does not require an increased budget,” said Michel Nestour, vice president, global port and destination development, Carnival Corp.

 
Greek Minister of Shipping and Insular Policy, Panagiotis Kouroumplis said that Greece is prepared to initiate a concessions campaign for promoting international cruise lines operating in Greece to invest in relevant infrastructure projects.

 
Larry Pimental, president and CEO, Azamara Club Cruises said, “Greece needs to start thinking out of the box and try to promote the authentic and the unconventional, look beyond the iconic, traditional destinations and create new, alternative products that offer fresh, innovative, deeper connections for cruise line guest.”

 
Meanwhile, in Athens, the port authority has launched a new high-tech berth reservation system that has been well received by cruise lines.

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