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Published on : Friday, November 1, 2013
Greenearth.travel (GET) and Sustainable Travel International share in the belief that well managed travel and tourism can be a driver of sustainable development and, in turn, job creation, environmental well-being, increased appreciation for diversity and authenticity and sense of place. The new collaboration between these two organizations will allow Sustainable Travel International and GET to integrate their respective solutions in future destination initiatives and Green Growth Investment Roadmaps, plans and strategies.
Through the new collaboration, the organizations will focus on initiatives that advance green growth utilizing innovative new frameworks and tools for sustainable destination management. Additionally, the collaboration will build on Sustainable Travel International’s destination management solutions that protect the environment, sense of place, and contribute to localized economic development, and GET’s expertise in green growth and investment strategies.
They will also extend this collaboration to their network organizations – the International Coalition of Tourism Partners (ICTP), co-founded by GET, and the Sustainable Destination Leadership Network (SDLN), convened by Sustainable Travel International. The two networks will partner on an annual Sustainable Destinations World Forum & Green Growth Investment Summit.
“The Sustainable Destination Leadership Network is all about collaboration, helping destinations to tackle their most salient challenges and embed sustainability into their policies, strategies, day-to-day management, and marketing,” said Brian Mullis, CEO and Founder of Sustainable Travel International. “Our partnership will help us to strengthen the network’s benefits and leverage GET’s expertise in green growth and investment, enabling us to better support our destination manager and practitioner partners in achieving their goals.”
”We are delighted to partner with Sustainable Travel International to help destinations move down the Green Growth path,” added Professor Geoffrey Lipman, Chief Disruption Architect at GET. “Transformation is a multi-decade, complex process that will only be achieved with like-minded partners delivering innovative value-added services. Our immediate focus will be to bring smart investment to green growth projects, particularly those focused on sustainable tourism development.”