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Published on : Wednesday, July 8, 2015
Travel Foundation, with PwC, has published the results of what is thought to be the most comprehensive destination impact assessment of tourism operations ever undertaken, examining the impact of 60,000 TUI Group customers who visited 8 hotels in Cyprus in 2013.
The study uses PwC’s “Total Impact Measurement and Management” (TIMM) methodology to measure and value a wide range of economic, tax, environmental and social impacts. This includes the wider impacts from the supply chain as well as customer and employee spend, which when combined almost always exceed the direct impact of the hotels themselves.
Salli Felton, Chief Executive of the Travel Foundation, said:
“This pilot represents a major advance in understanding how tourism impacts on destinations and confirms that visitor numbers on their own can only tell half the story. A ‘big picture’ approach can best inform those who develop and manage tourism so that local communities, the environment and businesses thrive. It’s clear from our research that broad public and private sector collaboration is essential, and every tourism organisation with a stake in a destination or a particular sustainability challenge will have something to contribute.”
Malcolm Preston, Global Sustainability Leader at PwC, said:
“We are delighted to have been able to support the Travel Foundation and the TUI Group in applying our Open Sourced TIMM framework to this project. Whilst we have applied the framework to many different industry sectors, this is the first time we have applied it to the Travel and Tourism sector. The pilot study has proved two key things: Firstly, what we all intuitively thought – that tourism can be a force for good in a destination; and secondly, and perhaps more importantly, an in-depth analytical tool like TIMM can help companies develop strategies to continually improve that impact year on year.”