Published on : Friday, August 23, 2019
The Tourism Authority of Thailand (TAT) has started utilizing the online tourism management system ‘Local Kit’, as part of its continuing initiations to develop the quality of and add value to community-based tourism in Thailand.
Local Kit (localkit.app) is a web application from Find Folk. It is geared toward community-based tourism. It was planned and designed to better at the same time efficiently manage tourism information at the community level, and be an intermediary connection between those communities and organizations; such as, TAT as well.
A main focus in the direction of the tourism industry of Thailand this year is the showcasing responsible tourism with the target of ensuring sustainability and preserving the local identity. This is in line with the TAT’s ongoing marketing communications concept of ‘Amazing Thailand: Open to the New Shades’.
Within this, we find the aims of minimizing the effect of ‘over tourism’, better spreading tourism flows and revenue on a wider and more even basis to decrease the space that lies between high- and low-income earners, and having Thai people profit from the tourism industry’s growth.
A pilot project utilizing the Local Kit system provides community tourism nature-based experiences at two villages – Ban Tha Maprang and Ban Khlong Plaen – near Khao Yai National Park, in Mu Si Sub-district of Pak Chong district in the Northeast province of Nakhon Ratchasima. The two villages provide ecotourism experiences and display the ways the locals live in harmony with their natural surroundings.