Published on : Monday, March 11, 2019
The hotel industry in Mexico is constantly booming as there is a surge of the arrival of international and national tourists. Mexico is emerging as leisure tourism destination which is shown in 2019 Mexico Hotel & Tourism Investment Conference.
There are positive signs both within Mexico’s borders and across the globe that the country’s leisure destinations are poised for long-term strength, according to a panel of experts speaking at the 2019 Mexico Hotel & Tourism Investment Conference.
Federico Moreno-Nickerson, VP of development for Apple Leisure Group, noted how Mexico’s international profile continues to grow, with it recently placing sixth overall in international visitations and surpassing both Turkey and the United Kingdom. He said there is more than one reason for that growth.
He said that it is not only due to the attractions, but because of the service in Mexico. He also commented that Mexico compares with other destinations because the service is superior to many others, including our northern neighbours.
Ruben Becerra, VP of corporate affairs and business development for Karisma Hotels & Resorts, said tourism is an increasingly important part of the Mexican economy, but hoteliers need to bring some creativity to the industry to add fuel to the fire.
Michel Montant, corporate director of development for Grupo Posadas, said it’s important to remember that three out of four travelers in Mexico come from within the country’s borders, and that means there are opportunities to develop destinations other than the big international landing spots like Cancun, Los Cabos and Riviera Maya.
He said the way that is achieved, as showcased by Mazatlán, is in infrastructure investments in things like highways to provide greater access.
Panelists noted the pace of development in Mexico has slowed a bit as investors have grown cautious about some economic issues in the country, but they are optimistic Mexico’s long-term growth is keeping things from completely going cold.
“It’s slowed down but hasn’t stopped,” said Alonso Burgos, VP of Caribbean and Latin America development for Marriott International, noting the company has inked deals for new St. Regis and Ritz-Carlton destinations.
Moreno-Nickerson said that appetite for the all-inclusive segment is growing, and those properties, which have historically been more cost-oriented, are now seeing some growth in the luxury segment. He said many of the major international brands are also showing interest in having an all-inclusive footprint in the region.
Mario Carbone, director of development for Central America and the Yucatan Peninsula for Hilton, said his company is one of those working to carve out a space in the segment.
Differentiation remains key for Mexican resorts, whether that means positioning themselves as high-end luxury offerings or offering options to specific types of travelers. Moreno-Nickerson said that’s why Apple Leisure Group has brands for both adult-exclusive travelers and families.
Moreno-Nickerson said the reason he’s viewed Airbnb as a disruptive force in Mexico is because each international traveler who opts to stay in accommodations affiliated with that company is occupying one of a limited number of “plan seats.”