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Published on : Sunday, November 10, 2013
At the WTM World Responsible Tourism Day this week, the Global Sustainable Tourism Council (GSTC), and the World Travel & Tourism Council´s (WTTC), officially join hands for the first time and will support each other in spreading the word about how to operate companies more sustainably and how to travel more responsibly.
GSTC, CEO, Mauro Marrocu, said, “I´m delighted about the opportunity to work together with WTTC and its prestigious Tourism for Tomorrow Awards as both companies are working towards the same goal—sustaining an industry through Responsible Tourism practices and management, including social and economic benefits for local people, fair treatment of employees, safeguarding cultural and natural heritage, while reducing negative impacts to the environment. I´m looking forward to a long-standing and fruitful cooperation.”
Through the agreement, GSTC and WTTC will help in advancing their Sustainable Tourism strategies. Only a few days ago, GSTC disclosed its new Criteria for Destinations—a minimum standard a destination should achieve in order to be responsible towards its surrounding environment and people. The WTTC Tourism for Tomorrow Awards has also revised its awards in adding two new categories to reflect its broadening sustainability agenda.