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Published on : Thursday, November 7, 2013
The Global Sustainable Tourism Council (GSTC) declares an official mutual agreement with the World Travel & Tourism Council´s (WTTC) Tourism, at the WTM World Responsible Tourism Day. The two companies formally join forces for the first time and will support each other in spreading the word about how to operate companies more sustainably and how to travel more responsibly.
Mauro Marrocu, CEO of GSTC, said that he was delighted about the opportunity to work together with WTTC. Because both the companies have same goal, which is “sustaining an industry through responsible tourism practices and management, including social and economic benefits for local people, fair treatment of employees, safeguarding cultural and natural heritage, while reducing negative impacts to the environment.”
The reciprocal agreement comes at an important stage as sustainable tourism is on the rise: Consumer demand is growing, the travel industry is developing new ´green´ products, and global and local governments are mounting new strategies to encourage sustainable practices in tourism. Through the agreement, GSTC and WTTC will benefit alike in advancing their sustainable tourism strategies.