Published on : Friday, November 25, 2016
Global Travel Distributor (GTA) has recently collaborated with the Middle East’s biggest integrated theme park destination – Dubai Parks and Resorts. The leisure and entertainment destination has partnered with GTA for highlighting family tourism through key activities for raising trade awareness in the Middle East. There will be a two way marketing and branding awareness approach by the GTA: In the first, there will be workshops and trainings across the GCC region with key agents and clients. Moving ahead, GTA will optimize its sales channels for boosting entertainment within its network.
The vice president of sales and marketing at GTA, Rami Mashini said, “We are delighted to partner with Dubai Parks and Resorts, the region’s largest entertainment theme Park destination.” With this partnership, GTA will gain a strong foothold in the industry, and boost short haul business from key GCC source markets. To quote Julien Munoz, vice president of sales at Dubai Parks and Resorts, “We’re very pleased to announce our partnership with GTA Middle East. It is our intention to partner with strong representation that reflects the destination’s position in the theme park industry.” He further said, “Through this collaboration, we aim to install our presence in our key tourism markets in the Middle East, and offer our products and unique experiences to the travel.”