Published on : Wednesday, August 23, 2017
Mrs. Catherine Afeku, the Minister of Tourism, Arts and Culture, said this in an address during a Hospitality Excellence Breakfast Meeting organized by the GTA in Accra on Tuesday. She said that more than 60 percent of the hotels in Ghana had poor online presence, which made them indiscernible in the world market, thereby, causing them to experience poor patronage.
Mrs. Afeku said that this project would give such hotels the much needed online presence and increase their marketability by creating a database to store their information and web portal to get them connected to visitors and tourists from throughout the world. She said that this would help in positioning Ghana on the forefront of “the world’s competitive market” as the system would advertise the country’s rich tourist sites while displaying their quality standards.
Mr. Francis B. Gavor, the Business Development Manager of SGS, the project’s implementation leader, said that this plan would help the GTA to mobilize revenue for the development of the tourism sector by setting up mechanisms for increasing tourism levy collection. “This will enhance tourism development and change the face of Ghana’s tourism for economic development,” he added.
Tags: Ghana Tourism Authority