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Published on : Wednesday, November 20, 2013
GTA, one of the world’s largest travel wholesalers, has launched its enhanced distribution deal with Hampshire Hotels, adding more than 80 new properties to its already extensive portfolio. Hampshire Hotels is one of the largest hotel companies across Belgium and the Netherlands, offering three, four and five star accommodation through its Hampshire Classic, Hampshire Eden and Hampshire Hotels brands.
The Hampshire Hotels distribution deal will help GTA’s travel selling customers meet demand in the region with accommodation suited to business travellers or family holidays. Among the hotels that belong to Hampshire Hotels is the Hampshire Hotel – Rembrandt Square and The Manor Hotel- Hampshire Eden in Amsterdam, the Hampshire City Hotel in Groningen and the Oranje Hotel – Hampshire Eden in Leeuwarden.
Properties are now live for retail and wholesale travel businesses to book on TravelCube, Travel Bound and GTA or via XML feed. The deal further extends the variety of accommodation and experiences that GTA sells in over 190 countries.
GTA’s dynamic inventory approach to such partnerships strengthens its connections with hotel suppliers and those who sell travel. It gives them and their consumer clients’ access to a chain’s full portfolio of properties including the ‘long tail’ of less well-known accommodation. In the last three years alone, deals with 69 chains have added more than 29,000 properties to the inventory that agents and tour operators can sell on.
Martin Jones, GTA’s Senior Vice President for Global Sourcing & Product Development, says: “The region continues to be a good market for GTA and our relationship with Hampshire will add to our success by strengthening our portfolio, offering even greater accommodation choices to our customers.”
Eric van Nieuwenhuizen, Director of Sales for Hampshire Hotels, says: “Hampshire Hotels is excited to extend the pleasant and successful cooperation with GTA to the next level. With this new distribution deal GTA enables us to add more properties to their portfolio and therefore we can welcome even more GTA customers in our hotels.”
Hampshire Hotels continues to expand its accommodation range with a number of significant openings in 2013 including the Hampshire Hotel – Fitland Helmond ‘Suytkade’ and Hampshire Hotel – Fitland Leiden each of which have over 110 rooms and spa facilities.