Published on : Thursday, December 14, 2017
On December 12, Guangdong Tourism and Culture Festival 2017 started in China’s Zhuhai, the city of hundred islands. The Tourism Federation of Cities in Guangdong-Hong Kong-Macao Greater Bay Area was launched, making the festival an important engine for tourism economy.
Members of the federation include special administrative regions of Hong Kong and Macao, and nine cities in Guangdong like Guangzhou, Shenzhen and Zhuhai. Efforts are being made to build the Greater Bay Area into a world-class tourism destination.
At present, construction of the Greater Bay Area is underway, with opening-up of integrated transportation, financial services and industrial structure.
Currently, the administration has been promoting the internationalization strategy of its tourism brand, for bringing the tourism and culture of Guangdong to the international stage.
With the 2018 China-EU Tourism Year, jointly set by China and the European Travel Commission coming soon, efforts are being made to attract more tourists from both sides.
Over 100 foreign guests from 21 countries and regions, including officials of consulate generals in Guangzhou, government representatives of friendship cities and leaders from foreign tourism businesses, were invited to field trips of this festival for having a glimpse of the tourism resources in Guangdong.
Besides, representatives from Niue and Cook Islands, two countries in the South Pacific Ocean, were invited to promote their own tourist destinations. The festival has indeed opened up new ways for communication of international tourism markets.