Gurugram roadshow – A noble initiation of the Kerala Tourism

Published on : Friday, September 1, 2017

Gurugram roadshowOn 17th August, Kerala Tourism displayed some of its new travel products to the world via roadshow that was organized in a hotel in Gurugram.

To quote Kadakkampalli Surendran, Minister for Tourism, Govt. of Kerala, “although Kerala is seen as a laid-back destination, the state’s varied topography ensures ample opportunities for adventure lovers. The recently held Malabar River Festival, Wayanad Splash Monsoon Carnival prove to be the best examples.”

For all the art lovers out there, the state govt. of Kerala is al geared up to promote Fort Kochi. Also, the Kochi Muziris Biennale pilgrimage has immensely helped to change the current scenario of the contemporary Indian art and establish Kochi as the art capital of India. At one point of time, this place was a flourishing harbour for pepper, gold, silk and ivory to the Arabs, Romans, and Egyptians in the early first century BC. At present, Kochi preserves more than 25 museums as part of the largest heritage conservation project in India. The Spice Route Culinary Festival also helped to reestablish the two thousand year old ancient sea links and shared some of the landmark culinary recipes with 30 countries.

To quote Dr. Venu V, Principal Secretary of Tourism, “there’s a little something for everyone in Kerala and with our active digital marketing efforts aim to increase the domestic footfalls further. We have explored various platforms including WhatsApp to present a virtual tour guide called Maya who answers all queries about tourism in Kerala and an app, GoKerala that help you plan a dream holiday. With this roadshow, we aim to augment Kerala’s pull as a destination that serves every kind of traveler.”


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