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Published on : Friday, May 22, 2015
GuestLogix Inc., the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, announced that its subsidiary, OpenJaw Technologies, has enabled Hainan Airlines to become the first-ever Chinese airline to launch a complete online travel retailing strategy. The large-scale implementation of OpenJaw’s t-Retail Platform was completed in partnership with the leading provider of information technology solutions for China’s air travel and tourism industries, TravelSky Technology Limited. The new solution will see Hainan, the largest privately owned air transport company in the People’s Republic of China, rank among the world’s most innovative airlines who benefit from retailing flights and a full range of air and non-air products through multiple channels, via a single e-Commerce platform.
“The growth within China’s aviation industry continues to grow at a stunning rate and with this growth we are seeing a real maturation in the market in terms of travel retailing and ancillary revenue strategies,” said Brett Proud, President & CEO of GuestLogix. “We are thrilled that, in partnership with TravelSky, we were able to bring Hainan Airlines to a level of multi-channel travel retailing superiority that had previously not been achieved in the domestic Chinese airline market and we are looking forward to similar deployments of its kind.”
The t-Retail Platform is now enabling Hainan Airlines to benefit from world-class flight shopping and servicing capabilities for international and domestic flights, with Fare Family display, support for code-share and interlining and calendar shopping (fixed date search +/- 3 days). This has been achieved through connection to the TravelSky E-Build support platform.
From the t-Retail Platform, Hainan Airlines can also retail and service its flight offering through multiple third-party OTA channels, such as Taobao.com, Qunar.com and Ly.com via the OTAs’ web and mobile touch points. Through the application of channel-specific merchandising rules, the t-Retail Platform enables full product management of the Hainan offering via the third-party channel, providing Hainan business users with control of all product attributes including availability, price and discounted offers.
“At GuestLogix, we recognize the importance of building strong retailing systems that provide a comprehensive set of tools with complete flexibility to our customers,” said Kieron Branagan, Managing Director, OpenJaw Business Unit at GuestLogix. “We equally recognize the importance of building strong partnerships fused in a win-win philosophy, and I am elated that our partnership with TravelSky is beginning to emerge as one of the key relationships within GuestLogix’ network.”
The t-Retail Platform will also enable Hainan’s 27 million customers to select from a range of air-related services such as seats and meals. It also enables the cross sell of a range of non-air products such as hotel and insurance into the booking path. Hainan customers can choose to pay through over 40 payment methods which include offline payments, vouchers and bank discounts.
“This recent go-live for Hainan Airlines demonstrates the strong commitment of both GuestLogix and TravelSky to deliver full travel retailing capabilities to China’s airlines,” said QiongWei Sun, Vice General Manager of Airline Business Department, TravelSky Technology Limited. “I am delighted to say we are at the start of an exciting journey and that the strategic alliance is set to bear more fruit in the coming months.”