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Published on : Friday, July 8, 2016
The Halal traveller segment is expected to witness a huge growth from 117 million in 2015 to 168 million by 2020. According to the MasterCard-Crescent Rating GMTI 2016 Report, the section of Halal travellers will comprise and represent 11% of the market which can exceed $200 billion expenditure in 4 years.
The Halal Travellers 2016 study by The Amadeus Traveller Trends Observatory (ATTO) found that the preferred destinations for Halal travellers are Malaysia, Singapore, Indonesia, Thailand, UAE, Turkey, Qatar and the UK. What made these destinations a favourite amongst them is the improved infrastructure which are needed to serve these travellers.
The travellers included under the Halal travel umbrella have varied demands and expectations which should be catered accordingly.
The study, developed through face-to-face interviews with travellers and industry players in the Middle East, found that travel agencies play an essential role in supporting travel planning. Along with the in-depth holiday advice and 360 degree support with personalised travel packages, the travel planners also offer value-added assistance in complex trips, especially to non-Muslim destinations. What has been rightly pointed out is that the complexity of this growing niche of Halal travellers is extended much beyond religious aspects.
Quoting the Halal Traveller 2016 study, here are some of the proposals which might help the travel sector meet the expectations of Halal travellers.
Image courtesy: Amadeus