Halifax International Airport Authority signs agreement with Destination Canada

Published on : Thursday, May 17, 2018

Halifax International Airport AuthorityHalifax International Airport Authority (HIAA) and Destination Canada today signed a marketing partnership contract at the annual Rendez-vous Canada travel trade show, organized this week at the new Halifax Convention Centre in Halifax, Nova Scotia. The main purpose of this joint venture is to endorse visitation from France to Atlantic Canada, bring into line the strategic concerns in terms of organizations to improve inbound tourism along with air services to the region, assisting to strengthen economic growth in Atlantic Canada.

 
“We are excited to partner with Destination Canada to promote Atlantic Canada in a country of mutual interest, supporting tourism growth while contributing to business and trade,” says Joyce Carter, HIAA’s President & CEO. “With strong ties to France, including the region’s rich Acadian culture, and WestJet’s new non-stop service between Halifax (YHZ) and Paris (CDG), we believe Atlantic Canada is a perfect vacation destination for visitors from France, through our air gateway at Halifax Stanfield.”

 
As portion of this partnering contract, a fully integrated marketing and sales campaign will administer the marketing and is designed to motivate travelers from France to Atlantic Canada with the help of content marketing, travel trade, social media, and public relations activities. The prime purpose is to create authentic content rooted in great storytelling that will reverberate with target audiences.

 
“This agreement will help us capitalize on the record-breaking growth we are seeing from France,” said David F. Goldstein, President & CEO, Destination Canada. “Working with HIAA on innovative marketing campaigns coupled with WestJet’s new direct flight from Paris means we can bring even more French travellers to Atlantic Canada.”

 

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 08 theleisureshow 18
  • 09 cibtm 2018
  • 09 Seatrade Cruise Med 2018
  • 10 Astana leisure 2018
  • 10 ITE-HCMC 2018
  • 11 lodgingconference 18
  • 11 ttgincontri 2018
  • 12 plannersxtraordinaire 2018
  • 13 aite 2018
  • 14 aviation-festival 2018
  • 14 CITIE 2018
  • 14 SATTE 2019
  • 14 traveltechme 2018
  • 15 TravelDaily TDC 18
  • 16 OTDYKH 2018
  • 17 Hotel Show dubai 18
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 18 thincindonesia 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 europecongress 18
  • 20 sahicsouthamerica 2018
  • 21 bitmchina 2018
  • 22 Hotel Management Singapore Summit 18
  • 23 PTM 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com