Published on : Thursday, May 17, 2018
Halifax International Airport Authority (HIAA) and Destination Canada today signed a marketing partnership contract at the annual Rendez-vous Canada travel trade show, organized this week at the new Halifax Convention Centre in Halifax, Nova Scotia. The main purpose of this joint venture is to endorse visitation from France to Atlantic Canada, bring into line the strategic concerns in terms of organizations to improve inbound tourism along with air services to the region, assisting to strengthen economic growth in Atlantic Canada.
“We are excited to partner with Destination Canada to promote Atlantic Canada in a country of mutual interest, supporting tourism growth while contributing to business and trade,” says Joyce Carter, HIAA’s President & CEO. “With strong ties to France, including the region’s rich Acadian culture, and WestJet’s new non-stop service between Halifax (YHZ) and Paris (CDG), we believe Atlantic Canada is a perfect vacation destination for visitors from France, through our air gateway at Halifax Stanfield.”
As portion of this partnering contract, a fully integrated marketing and sales campaign will administer the marketing and is designed to motivate travelers from France to Atlantic Canada with the help of content marketing, travel trade, social media, and public relations activities. The prime purpose is to create authentic content rooted in great storytelling that will reverberate with target audiences.
“This agreement will help us capitalize on the record-breaking growth we are seeing from France,” said David F. Goldstein, President & CEO, Destination Canada. “Working with HIAA on innovative marketing campaigns coupled with WestJet’s new direct flight from Paris means we can bring even more French travellers to Atlantic Canada.”