Published on : Wednesday, February 8, 2017
The think tank for aviation industry trends: the renowned Hamburg Aviation Conference is starting this morning in Hamburg’s Speicherstadt warehouse district, with plenty of VIPs in attendance. This year’s event is dedicated to “Aviation and travel in the age of the hyper-connected consumer”, and over 200 experts and managers from 29 nations are gathering for the two-day congress to discuss opportunities for aviation enterprises from round-the-clock digital connectivity.
Taking out your smartphone to book your flight, review the accommodation, cash in on a discount in the airport shop and then share holiday memories on social networks – this is everyday behaviour nowadays. The international experts and business leaders will be discussing the commercial consequences of changing customer behaviour for companies along the travel chain. Over the years, the Hamburg Aviation Conference has established itself as a think tank for new trends in the aviation industry.
“When it comes to digital networking, passengers expect perfection, not platitudes; benefits, not banalities. Within our industry, I strive to encourage a systemic partnership between airports and airlines,” said Michael Eggenschwiler, CEO of Hamburg Airport, at the opening of the conference. “This is the only way we can provide passengers with what they expect: an integrated travel experience, both in reality and in the world of digital services. The focus is not only on the networking of individual system partners, but also on reliable data protection.”
“Airlines operate in an environment of a new economy, new enterprise and new technology and must master how to link all three to one another and how to enable one another”, commented Philip Micallef, CEO of Air Malta from 2014 to 2016, a participant in the conference’s opening panel.
“For an airline to succeed in the current market conditions and future environment it must engage in fundamental transformation. It is not sufficient to make changes that are incremental or relatively slow or take a long time to implement“, said Patrick Murphy, former chairman of Ryanair’s advisory board and current Chief Advisor of Peach Airlines, who also participated in the opening panel.
The high-profile speakers at this year’s conference, coming from the aviation industry and other sectors, include:
Source:- Hamburg Airport
Tags: hamburg airport