Hamburg tourism witnesses a flourishing phase this year

Published on : Wednesday, March 8, 2017

Hamburg tourismOf late Hamburg has become one of the most successful tourist hotspots in Germany. Overnight stays have doubled in the last 10 years, showing a record number of visitors since fifteen years. In 2016, a total of 6.6 million guests generated 13.3 million overnight stays in Hamburg which is a 5.5 percent increase in comparison to the previous years. Few of Hamburg’s top ten foreign markets recorded a strong growth in the area of overnight stays in last year.

International overseas guests from Denmark were recorded highest with 396,000, an increase of 7.8 percent in comparison to the last year. Second in position was Switzerland with 340,000 overnight stays which is an increase of 10 percent. However, UK showed a positive development in spite of the impact of Brexit with a steady growth rate of 8.5 percent.

The United States (+6 percent) and China (+30.7 percent), the Intercontinental markets showed hopeful impetus that will help Hamburg to establish itself as a top ten European tourist destination. The hotel occupancy rate in Hamburg In 2016 went up to 79.6 percent on average (+1.4 percent). Therefore, Hamburg occupies a major position and is in advance of Berlin (77.1 percent) and Munich (75.9 percent). In comparison to the previous year, the average room rate went up to 5.2 percent to EUR 115, and the revenue per room (RevPAR) in Hamburg was EUR 92 (+ 6.7 percent).


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