Hampton by Hilton calls on travelers to capture and share memories with the launch of its framing memories campaign

Published on : Monday, June 1, 2015

Hampton by HiltonBeginning May 21 through June 19, Hampton by Hilton, Hilton Worldwide’s global brand with more than 2,000 mid-priced hotels, is launching Framing Memories, a campaign designed to help travelers all over the world share and inspire new adventures for a chance to win half a million Hilton HHonorsTM Points.


As an extension of the recently launched We Go TogetherTM ad campaign, Hampton by Hilton is asking consumers to create branded content by submitting original photos and videos “framing” a personal travel memory using Hampton by Hilton’s iconic hexagon-shape. Travelers can simply use their hands to frame their special moment or use found materials such as seashells or a graduation cap that symbolically communicate a unique travel story. In addition to Hilton HHonorsTM Points, select winner images may also be featured as getaway ideas in the “We Go Together” 2016 ad campaign.


“Whether hitting the open road with friends to see the ultimate concert or spending quality time with the family, we know that Hampton by Hilton and travel experiences go together 365 days a year,” said Judy Christa-Cathey, vice president, focused service brand marketing, Hilton Garden Inn and Hampton by Hilton. “#MyHamptonMemory will be a perfect way for Hampton by Hilton to curate ideas that inspire people to take short getaways that include a Hampton by Hilton hotel along the way.”


Submissions must be posted on Instagram or Twitter and tagged with #MyHamptonMemory and #Entry. All entries will be gathered on a microsite www.MyHamptonMemory.com where user photos will be spotlighted. Each day one winner will receive 10,000 Hilton HHonorsTM Points. One grand prize winner will receive 500,000 HHonors Points, which can be used for almost anything, from staying at Hilton Worldwide hotels and resorts to dining, concerts and other experiences.


Select content shared throughout the Hampton by Hilton Framing Memories campaign will be used to create a collective “framed” memory video showcasing these special moments to inspire others to travel.


With the We Go TogetherTM campaign, Hampton by Hilton blends music and emotion to go beyond the functional benefits of the hotel experience. From jamming out to a concert with one’s best friend to reconnecting with loved ones on a weekend escape, We Go Together embodies the spirit of travel and Hampton by Hilton’s promise to seek out the best moments alongside its guests.


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