Published on : Wednesday, August 30, 2017
The Common Market for Eastern and Southern Africa (COMESA) Business Council (CBC) will launch a regional tourism and wildlife heritage handbook this week for promoting the bloc as a single tourist and wildlife destination. The handbook is part of the COMESA Sustainable Tourism Development Strategic Framework that has been adapted by member states as a model for developing national tourism action plans for boosting competitiveness of the sector. The handbook is expected to increase awareness on sustainable tourism and wildlife conservation among the 19 member countries, according to the CBC Chief Executive Officer Sandra Uwera.
The handbook will be titled, ‘The COMESA Tourism and Wildlife Heritage Handbook’ and will be launched during the ongoing 47th Africa World Tourism Heritage Summit taking place in Kigali. The handbook would showcase the various tourism and wildlife products in all the 19 COMESA countries. Uwera said, “This initiative will promote cross-border linkages and partnerships between stakeholders in the tourism industry in COMESA. It will also help to advocate for responsible business practices towards environmental sustainability in tourism sector.”
Osborn Kinene, the Rwanda Eco-Tours boss, said that the handbook will help market Rwanda as a tourism destination and increase tourism revenues. The publication will operate under the theme “Single Market–Countless destinations”. Rwanda expects to earn $444 million (about Rwf370 billion) from tourism this year compared to $404 million recorded last year.