Published on : Tuesday, April 2, 2019
With the aim to expand Hangzhou’s presence in the meetings, incentives, conventions and exhibitions (MICE) sector at the global level, a roadshow was held at Singapore Marriott Tang Plaza Hotel in March, 2019. Singapore is a major target market for Hangzhou. The roadshow is Hangzhou’s first ever promotion of its MICE offerings in Singapore.
A report by the International Congress and Convention Association (ICCA) says, Singapore remains Asia Pacific’s top international meetings and conventions city. It boasts of a large number of professional conference organizers, and a mature MICE industry chain.
The roadshow organized by Business Events Hangzhou, in partnership with eight leading MICE service providers, delivered an in-depth presentation to 28 Singapore-based MICE service buyers on why Hangzhou should be the go-to destination for ‘new economy’ conferences.
As an emerging destination for ‘new economy’ conferences, Hangzhou has transformed itself into a prime destination for international conferences.
In addition to world-renowned scenic beauty and a profound cultural heritage, Hangzhou has advantages in terms of the development of the smart internet, fintech and sustainable energies alongside culturally-focused creative industries and new retail. The combination of the growing footprint in both the MICE and the new economy sectors has created a mutually beneficial circle.
Hangzhou MICE service providers highlighted how meeting and meeting service buyers can benefit from fast-growing MICE destinations. The eight service providers from Hangzhou expressed their interest in collaborating with Singapore-based meeting service buyers and enterprise-class buyers.