Published on : Monday, November 20, 2017
The Hangzhou Tourism Commission with Business Events Hangzhou and several MICE enterprises of Hangzhou attended the 56th ICCA Congress with the aim of exploring and promoting the rich convention and exhibition resources of the city of Hangzhou.
The 56th ICCA Congress took place at the Prague Congress Centre in Prague, the capital of the Czech Republic, on November 12, 2017.
The four-day event assembled together more than 1,200 participants from around the world, including leaders and executives from across the MICE community, as well as conference and exhibition organizers and members of the media. The number of participants nearly doubled from last year’s event.
The ICCA Congress provides a key venue at which the city of Hangzhou can present what it can offer in terms of conference and exhibition resources to conference organizers from all over the world, increase the global impact of its MICE brands and put in place channels outside of the home market.
The success of the G20 Summit in 2016 gave Hangzhou Tourism Commission a significant opportunity to enhance its competencies in conference and exhibition services while improving the city’s infrastructure.
The city of Hangzhou has demonstrated observable progress towards developing a MICE sector that fully meets the expectations of the MICE community. Following on the G20 Summit’s success, Hangzhou will be hosting the 2020 Asian Games, a key happening that can be expected to deliver new opportunities to the city’s industry of MICE sector, with the goal of building the city into a world-leading MICE destination.