Hard Rock International promotes Hook to new executive vice president role

Thursday, February 1, 2018

Jeffrey Hook has been promoted by Hard Rock International to the role of executive vice president of development and marketing.

Hook will be responsible for the global development of Hard Rock Casinos outside of the Asian continent in his new role and the company’s chief executive of Asia, Ed Tracy, will continue to be responsible for casino development.

In the most recent role Hook was senior vice president of business development and marketing for Hard Rock International.

Jim Allen, Hard Rock International chairman announced his promotion and  applauded his accomplishments in expanding the Hard Rock Casino brand.

Hook joined Seminole Gaming as senior vice president of marketing in 2018. Here he was responsible for marketing for the Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, Florida, as well as other Seminole casinos in Florida.

Seminole Gaming was purchased by Hard Rock International in 2007,  it manages the gaming operation of the Seminole Tribe of Florida.

He held various position in the gaming industry at MGM, Boyd Gaming, and Harrah’s Entertainment in a span of 23 years.

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