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Published on : Tuesday, November 19, 2013
Hawaiian Airlines has announced the appointment of Alison Croyle to the newly created position of director – external communications. In this role, she is responsible for overseeing strategic communications and messaging for Hawaiian Airlines across different channels in its local, national and international destinations.
“Alison brings communications experience in the aviation and travel industries to our team, which will benefit Hawaiian Airlines tremendously as we continue to execute our expansion strategy,” said Ann Botticelli, Hawaiian Airlines senior vice president – corporate communications and public affairs.
Croyle brings more than 10 years of public relations experience to Hawaiian Airlines. Most recently, she served as communications manager for TripAdvisor® where she designed and implemented the travel brand’s consumer and business media relations strategy. Prior to this, she held the position of corporate communications manager at JetBlue, where she served as a company spokesperson and led more than 40 new city openings to maximize publicity for the airline in its key markets. Other previous positions include senior publicist for the former Versus Sports Television Network, now NBC Sports Network, and senior account executive at the former Vollmer Public Relations, now Edelman Southwest.