Published on : Tuesday, May 21, 2019
Hawaiian Airlines is promoting the culture of Hawaii attract Australians and New Zealanders to the islands. The ‘Return to Aloha’ campaign forms the first stage of a brand platform, to promote its unique hospitality and inspire people to visit the country. It is the first work from the airlines’ agency white GREY since winning the business last year.
The campaign aims to showcase the airline’s service as well as the beauty of the destination and its culture in a bid to encourage Aussies and Kiwis to book a trip.
Chad Mackenzie, executive creative director of whiteGREY, said, “Our insight very clearly indicated that the people of Hawaiian Airlines, Hawaii’s culture and the Aloha spirit is what makes the airline stand out from its competitors. The result is a campaign showing the people of Hawaii’s kindness and love; the airline’s outstanding service and the beauty of the Hawaiian Islands all under the Return with Aloha banner.”
Rob Sorensen, vice-president marketing and e-commerce, at Hawaiian Airlines, said, “Our new brand platform captures the Aloha spirit and will further strengthen our position as the preferred travel partner to inspire Australians and New Zealanders to travel with us to Hawaii.”
The campaign includes TV, OOH, social, digital, and trade activity.