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Published on : Wednesday, January 11, 2017
During Christmas holidays, the Coca Cola truck has visited several places in Britain and has offered free cans of the fizzy soft drink, containing almost four teaspoons of sugar to the kids and the adults.
According to the director of ‘Food Active’, Robin Ireland, the Coca Cola company has tried to ‘hijack Christmas’ during the tour by presenting the kids with the gift of obesity and tooth decay.
Along with five public health experts, the president of the Faculty of Public Health, Prof John Middleton has expressed that the health experts are ‘disappointed and concerned’ as Coca Cola is promoting the usage of sugar during the holidays. The health experts have written everything in a open letter.
The letter has also stated that the drinks play a major role in the soaring obesity and type 2 diabetes figures, which place a huge and growing strain on the NHS.
Robin Ireland has also questioned whether this form of advertising and marketing should be banned, given the growing evidence of the effect that marketing of unhealthy food and drink has on children. He has informed that it should and will continue to push for national action from organisations such as Public Health England to stop similar campaigns next Christmas.
In response to these accusations, the Coca-Cola Great Britain has informed that they do not provide drinks to under 12s unless their parent or guardian is present and happy for them to do so. The company has also stated that they will continue to take actions to help people to reduce the sugar that they consume from the range of drinks, but the evidence suggests that the current focus on sugar and soft drinks alone will not address the problem.