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Published on : Wednesday, August 16, 2017
As per the Association of Health Strategies and Social Policies (SASOMER), overseas tourists visiting Turkey for healthcare purposes are reported to spend 10 times more than the visitors who come for leisure purposes.
For some time now, Turkey has been trying to take advantage of the potential of its health tourism. SASOMER Chair Turan Buzgan said, approximately 1.1 million people visit Turkey for this medical reasons.
Buzgan said that the health tourism sector has three subgroups – “medical tourism,” “tourism for the senior and handicapped,” and “thermal tourism,”.
He mentioned that Turkey is keen to develop these three areas. He divulged that visitors who come to Turkey for health tourism spend comparatively less but receive higher quality services than what they get in other countries. Turkey is known for its well-designed medical curriculum, qualified health services and short waiting queues, Buzgan remarked.
If we look at the global health tourism business, it’s an enormous $300 billion market, which is anticipated to grow to $500 billion in the coming years. It will reach $1 trillion after 2023.
According to the information provided by the SASOMER chair, from health tourism, Turkey receives $2.3-3 billion revenue and its being predicted to increase around $5 billion by 2020.
“The per capita expenditure of foreign tourists who come to Turkey to get health treatments is almost 10 times higher than those visiting the country for vacation. Therefore, we need to focus on improving health tourism,” Buzgan said.