Heathrow award win for ‘First Flight’ television ad

Published on : Tuesday, November 8, 2016

Heathrow_Logo_2013.svg_Heathrow has been recognised at this year’s London International Awards for its use of music and sound in its newest television advert, titled “First Flight”. The Television advert beat John Lewis’ Christmas advert to claim Gold in the category.

LIA (formerly known as London International Advertising Awards) is a worldwide Award which honours legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. These awards were the first international award of its kind to acknowledge all media from all over the world and judged by a diverse global jury.

The advert celebrates Heathrow’s 70th anniversary and looks forward to another 70 years of first flights. Set to David Bowie’s “When I Live My Dream” from his debut 1967 album, the advert tells the story of the magic of a journey as seen through the eyes of a 5-year-old child and her companion, Owly. This is the first time Heathrow has launched a television advert, which was launched on social media and amplified through a range of channels including press outdoor and a radio partnership.

Jonathan Coen, Heathrow’s Commercial Director said: “We’re so excited to win this prestigious award. Our television advert celebrated the magic of flight through the eyes of a child and the music was the perfect touch for parents who still revel in the magic of Bowie.’


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM 2017
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 iitmindia 2017
  • 06 imtm 2018
  • 06 TTF-Surat 2017
  • 07 balttour 2018
  • 30 PATA


Get our toolbar!
Review www.travelandtourworld.com on alexa.com