Published on : Wednesday, December 6, 2017
Hello Kitty is one of the most recognizable, lovable and least offensive characters in the world and the safest choice for the part.
As “Special Ambassador,” the feline character will become the whiskered, bow-tied face of the United Nations World Tourism Organization’s “International Year of Sustainable Tourism Development 2017.” Part of her role is to educate travelers on how to be a responsible tourist.
UNWTO launched a handbook on tourist etiquette entitled “Travel. Enjoy. Respect.” reminding the travellers how to practice respectful, mindful tourism.
The campaign was developed amid a tourism crisis in Europe, where disgruntled locals in Spain and Italy took to the streets in anti-tourism marches to protest overcrowding and disrespectful tourist behavior.
The video is being broadcast at Narita International Airport in Japan, and will be published across the social media channels of United Nations as well.