Published on : Friday, September 8, 2017
The group expanded more in Egypt reaching eight hotels in different areas like Greater Cairo, Sinai, Red Sea and Alexandria.
Enan Galaly, the chairman of Helnan Hotel Management expects the recovery of the country’s tourism sector during the next three years. He said that Egypt has diversified resources including tourism which is one of the most important resources in Egypt.
Galaly said that in the next three years, Egypt will manage to recover and the tourism sector will achieve high growth spikes, but the security and stability of the country are still important issues for the country.
Egypt has strong potential for religious tourism and holy sites for the family, as well as the place where God spoke of the Prophet Moses in Sinai and other Egyptian icons such as Omar Al-Sharif. Hence, tourism in Egypt needs to be advertised well.
However, during the past couple of years Egypt has managed to deal with the crisis quickly and change its marketing strategy whether inside or outside Egypt.