Published on : Wednesday, March 8, 2017
Leading technology provider Sabre Corporation has announced an expanded agreement to make The Hertz Corporation’s full inventory of car rental rates, including those available via Hertz.com and its mobile app, available to more than 425,000 travel agents, hundreds of corporations and the world’s largest online travel agencies powered by Sabre’s APIs.
A longstanding user of Sabre’s e-commerce technology, The Hertz Corporation chose Sabre as the first GDS provider to distribute its worldwide rental vehicle inventory – including Hertz, Dollar, Thrifty and Firefly brands – to shop and book by travel agents, business travelers and online travel agency (OTA) websites using Sabre technology.
With the renewed agreement, The Hertz Corporation is now positioned to market and offer its global car rental inventory through the Sabre travel marketplace, including popular prepay options previously available only on Hertz.com. The strategic collaboration will benefit Sabre-connected travel agents with a global network of car rental pickup locations, and additional payment options to shop and book one of the world’s largest vehicle fleets.
“Sabre and Hertz have reached a landmark agreement that will maximize retailing opportunities through a mix of digital channels,” said Traci Mercer, SVP of hotel, car, cruise and rail in Sabre Travel Network. “We continue to offer Hertz seamless connectivity to the largest travel agency network, and making full content available will expand their brands’ footprint and enable additional sales opportunities to travelers through our technology.”
Business travelers and online shoppers will also see immediate benefits, as corporate booking tools and OTA websites using Sabre technology will now display the full range of Hertz car rental inventory worldwide along with all available pricing options. Prior to this first-of-its-kind agreement, the only way to shop all available vehicles and prices would be to monitor multiple channels at once.
Through the enhanced and additional car product offering, travel agents have access to all Hertz rates worldwide, seamlessly integrated into the Sabre Red platform which includes the Sabre Red Workspace and full set of APIs.