Published on : Thursday, August 10, 2017
MEET TAIWAN is sharing the passion of Taiwan by giving a “High Five” to the world in 2017! Last year, MEET TAIWAN made a hit in the MICE (Meetings, Incentives, Conferences, and Events) industry, and now it is ready to heat things up again, showing the excitement of Taiwan to the world by launching a fresh High Five Taiwan program. With a brand-new digital marketing campaign and a wide variety of High Five events, Taiwan looks forward to welcoming more MICE professionals and to making an even bigger splash in the global MICE industry.
In 2016, MEET TAIWAN succeeded in “greeting” the world’s MICE industry with the straightforward body language of a “High Five.” Inspired by the greeting gesture, “High Five Taiwan” successfully improved Taiwan’s booth traffic by 17%. A series of CSR activities drove the energy higher, resulting in many positive responses.
This year, the new High Five Taiwan campaign introduces a fun digital interactive application, combining interesting game interaction with the distinctive High Five gesture to attract attention. To better familiarize visitors with Taiwan’s conference and events environment, the application is designed with 3 unique topics – “efficiency,” “variety” and “professionalism” – Taiwan’s strengths in the MICE industry.
MEET TAIWAN is committed to the development of Taiwan’s MICE environment. MEET TAIWAN will continue to make great efforts to improve Taiwan’s international visibility and give a High Five to the MICE elites all over the world!