Hillsborough’s record hotel revenue turns it ‘high impact’ tourist locale

Published on : Tuesday, March 13, 2018

Hillsborough CountyHillsborough County has generated over $600 million in terms of hotel revenue last year making it among the nine countries to pass the threshold for emerging as a ‘high-impact’ tourism destination in Florida.


With the designation the nation is permitted to raise the tax on overnight stays from 5% to 6%.


The county generated nearly $644 million in taxable hotel revenue last year or nearly $700 million before taxes. That sent the bed-tax revenue past Visit Tampa Bay’s $30 million goal at $32.3 million marking a 8% rise as compared to 2016. Pinellas County had beaten the same threshold in the year 2014.


Santiago Corrado who is the CEO and president of Visit Tampa Bay mentioned that Hillsborough had witnessed record-breaking hotel stay numbers nearly every month of 2017.


January, particularly when the College National Football Championship attracted a large number of Alabama and Clemson admirers to Tampa.


The hotel revenue was up by 36% that month as compared to January of 2016.


April and June did not break any records but Corrado mentioned that they were still quite steady. Each had only a small percentage dip in hotel revenue as compared to 2016. The steady growth comes ahead of the areas that observed first hotel boom since the 1990’s like an anticipated 500 rooms tied to the planned Water Street Tampa development on the edge of downtown.


Lou Plasencia, CEO of Tampa’s The Plasencia Group hotel sales and consulting firm, said the demand for the new rooms is there and the Water Street development will only help it grow.


Visit Tampa Bay set the goal to surpass $30 million in collected bed tax money five years ago.


The other counties considered “high-impact destinations” outside of Tampa Bay are Miami-Dade, Volusia, Orange, Osceola, Palm Beach, and Broward counties.




Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 07 thehotelshowsaudiarabia 2019
  • 07 WTM Africa 2019
  • 09 travelmeetasia 2019
  • 10 Asia Pacific 2019
  • 10 Hotel Management Thailand 2019
  • 11 Bar and Restaurant Investment 19
  • 11 Digital Travel 2019
  • 12 kitf 2019
  • 12 Routes Europe 2019
  • 13 Food Hospitality2019
  • 14 SWTF 2019
  • 15 PATA 2019
  • 17 AITF 18
  • 17 getglobal 19
  • 17 itehk 19
  • 18 UITT 2019
  • 30 PATA


    1. ibtm ARABIA

      March 25 - March 27
    2. Medical Travel & Wellness Conference 2019

      March 26 - March 28
    3. Deluxe Travel Market Ukraine

      March 26
    4. UITT 2019

      March 27 - March 29
    5. Deluxe Travel Market Kazakhstan

      March 29
Get our toolbar!
Review www.travelandtourworld.com on alexa.com