Published on : Tuesday, October 25, 2016
Tourism in Hilton Head has taken a big hit post Hurricane Matthew. The island registered a loss of $20 million in tourism revenue for the evacuation period alone, according to an estimate at the University of South Carolina Beaufort.
Researchers further stated the impact on tourism will likely stretch far beyond the evacuation.
“We looked at October separately, took 7 days off the market due to the mandatory evacuation, did the math as to the dollar amount visitors contribute on a regular basis, and low and behold $20 million for those 7 days,” said John Salazar, Director of the Lowcountry and Resort Islands Tourism Institute at USCB.
The university also found travelers who scheduled vacations in the southeast Atlantic coast after the hurricane had fears about the quality of beaches and the quality of recreation.
The Hilton Head Island-Bluffton Chamber of Commerce has launched a campaign to ease those fears.