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Published on : Wednesday, November 30, 2016
Hilton Worldwide is for the first time launching a series of podcasts that will act as audio guides to landmark hotels within its European portfolio. With a focus on architecture and design, the podcasts tell the hidden story behind five hotels from a variety of Hilton brands to encourage guests to see the buildings as more than a place to lay their heads.
Hotels selected for the podcast project have been hand-picked by Hilton’s in-house architecture and design team. The collection includes iconic restoration projects in Paris and Hamburg, a refurbishment inspired by a little known corner of Dublin, a London conversion on the city’s artistic South Bank and a first of its kind, design focused concept in Reykjavik.
Over the past five years, Hilton has significantly expanded its dedicated team of experts focused on the architecture and design of each property. The team works collaboratively across the entirety of Hilton’s portfolio covering a diverse array of locations, brands and projects. The team’s philosophy is centred on creating a sense of place that reflects the destination – not just the city or country, but the hotel’s district, neighbourhood or even street.
By working with local designers and consultants, Hilton’s design and architecture team ensures that each hotel not only encapsulates an all-important sense of place and the DNA of its brand, but showcases the very best of each location. This can range from commissioned artwork to mark an important moment in time, the inclusion of furniture and soft furnishings from celebrated local workshops or the preservation of historical artefacts for the public to enjoy for decades to come.
Gordon Coles, Senior Vice President, Architecture, Design and Construction, EMEA, Hilton, said: “Whilst our hotel guests are excited to explore a city’s architecture or its design hotspots during their visit, the hotel itself can be overlooked – it is sometimes seen as just a place to lay your head or enjoy a nice meal after a long day of sightseeing or business meetings. We want to challenge this misconception by revealing the hidden stories of five very special European hotels. Each podcast tells a very different tale reflecting the diversity of our projects, but we hope listeners will be inspired to take a closer look at their hotel after learning a little bit more about its history and hearing one or two secrets.”
Chris Webb, Senior Director, Interior Design, EMEA, Hilton, said: “Every project is unique, so we approach each hotel with a blank canvas. Creating a sense of place is our core aim – it enhances our guest experience by making their stay more authentic, but it also makes people feel more at home. There is a risk that this could become pastiche, so we spend a lot of time getting under the skin of each location to identify lesser known or quirky flourishes that are still true to the building itself. Each of the five hotels featured in the podcast series are a testament to this approach, from preserving historical features for future generations in Paris and Hamburg to creating interiors that reflect and celebrate a particular neighbourhood in Dublin, London and Reykjavik.”