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Published on : Thursday, January 28, 2016
More than a third of Americans are resolving to “spend more time with family and friends” in 2016, and Marriott International is making this happen in an unprecedented way in conjunction with Super Bowl 50.
Marriott Rewards members Bill Craigle (Mechanicsville, NY) and Kristen Williams (Eagle River, Alaska) each won historic Super Bowl prizes and will now enjoy the game on a scale that has never been offered before in the event’s history:
Bill Craigle, Marriott Rewards’ “50 to 50” sweepstakes winner and husband and father of two grown sons, has become the most popular person on his block. He is taking a group of 50 family and friends on an all expenses paid trip to the San Francisco Bay Area to watch Super Bowl 50 from a luxury stadium suite – a priceless and memorable gift. “The Craigle 50,”all handpicked by the sweepstakes winner, is a combination of 35 family members and 15 close friends including members of the medical team that helped treat a life-threatening illness facing Bill’s oldest son. To help share the news, Marriott Rewards surprised the Craigles and their extended family when their favorite football player of all time, Brian Urlacher, showed up unexpectedly at their front door to deliver their prize,
“Courtyard’s on-going relationship as the Official Hotel of the NFL truly reaches new heights with the big 50th anniversary of the Super Bowl. Creating ‘Greatness on the Road’ moments is what Courtyard is all about and hosting a slumber party in a comfortable Courtyard room built right in Levi Stadium absolutely delivers that ultimate NFL super-fan experience!” added Brian King, Global Officer Marriott Signature Brands.
Marriott International, in its fifth sponsorship year with the NFL, launched both programs prior to the season’s kickoff using top social media platforms where friends and family connect. Courtyard and Marriott Rewards engaged with traveler’s social networks to gain excitement and enable conversation around the country’s biggest sports event:
Source: 33.2% Americans surveyed want to “spend more time with family and friends” in 2016, according to a Google Consumer Survey conducted from Nov. 24-27, 2015.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 85 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 54 million members..