Published on : Friday, January 6, 2017
The official shop of The Royal Edinburgh Military Tattoo has struck all the right notes for quality under the national tourism organisation’s customer experience scheme.The annual military spectacle’s official store, located in Edinburgh, has been upgraded from a four to five star visitor attraction, the highest accolade in VisitScotland’s Quality Assurance scheme.
Earlier this year the shop was relocated to a Category B-listed building on Cockburn Street, the same building originally occupied by the Tattoo in the 1970s and 1980s. It provides a bright and spacious spot on the connection point between Edinburgh’s Old and New Town, making it a prime spot for tourists and visitors passing through the city.
Offering a wide range of Tattoo memorabilia, including scarfs, DVDs and exclusive Tattoo tartan products, it is also the hub for all Tattoo event information and ticket sales.
The Royal Edinburgh Military Tattoo is held on the Esplanade of Edinburgh Castle in August every year, and has become one of the main highlights of the festival season in the Scottish capital. Last year the showcase included a cast of more than 1,200 performers playing to an audience of 220,000. Tickets are now on sale at the store for this year’s performances.
The VisitScotland five star grading ensures that all areas of the attraction have an exceptional level of quality, from the strength of the website to the presentation of the building and layout.
During the visit a number of criteria were graded by the VisitScotland’s Quality and Tourism Advisor including the appearance and knowledge of staff, presentation and range of products and the layout of the shop floor. The Royal Edinburgh Military Tattoo was graded as exceptional (five stars) for each section.