Hokkaido tourism officials putting in effort to sell their brand at global event in Tokyo

Saturday, September 22, 2018

Tourism officials from Hokkaido are putting in a lot of effort to sell their brand at an international event in Tokyo. They are desirous to show the world that in spite of this month’s powerful earthquake, the northern prefecture is open for business.

Representatives from Hokkaido are interacting with visitors from more than 100 countries at Tourism Expo Japan. Businesses across the northern island have suffered a sharp decline in visitor numbers ever since the quake took place. They’re trying to improve the situation.

The Hokkaido section at the expo allows people to try a virtual-reality experience of the region’s hot spots.

Satoru Hashiya at the Hokkaido Tourism Organization said, “We’re heading from autumn toward winter now, and as the season changes we’ll be focusing on the different charms of popular tourist spots.”

Tourism officials are also trying to make up for a decline in South Korean visitors since torrential rains hit western Japan in July.

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