Hong Kong Outbound – 2016 buoyant, 2017 Positive Outlook

Published on : Tuesday, February 7, 2017

ite honkongSubstantial in size and high in per capita spending, in 2015, Hong Kong spent US$22.9 billion on international travel and ranked Asia’s 3rd largest / World’s 11th largest source market! In fact, affluent FIT dominates the city’s outbound!



In 2016, Hong Kong citizens made 91.76 million departures, up 3%, of which 11.29 million departed at the airport, up 8%, so on average, a Hong Kong citizen made 12.7 departures!  Also, Hong Kong’s travel agents reported their outbound business grew 4% last year including Christmas! A buoyant year!



Latest statistics indicated growth will likely be continued into 2017! Travel agents projected outbound business during Chinese New Year 2017 grow by 3 to 5%, despite prices of regular tour rise 2% and luxury tours up to 35%!  A travel portal reported bookings for outbound flights in the same period jumped 20% as compared to last year! Statistics thus indicated FIT grow faster than tour groups!



Hong Kong’s only travel fair, ITE, is being held each year in June. It’s two trade days draw 12000 regional buyers and visitors from the travel and MICE industries, and the two public days 88000 visitors.  Meet trade and FIT face to face in ITE, and enquire about our B2B and B2C programs!



Providing regular information like frequencies and preferences on Hong Kong outbound travelers, the ITE public visitor survey collected over 4000 replies in 2016. It found 84% prefer traveling in FIT or private group; 44% respondents reported having three to five holidays in past year, another 10% six holidays or more, and only 3% no holiday!



When they buy FIT travel products, 62% of respondents book directly with suppliers like airlines, hotels and even overseas land operators, 38% with travel agents, and 47% with online travel agents (OTA). Online communications in English not a problem as ITE public visitors are highly educated (44% university and 24% post-secondary)!



The survey also confirmed ITE is their important source of information etc – 76% plan holidays, 37% make booking and 25% attend seminars in ITE!  Held in ITE trade days are over 20 trade/MICE seminars, and in public days over 100 seminars with the most popular ones each attracting 200 audiences!



ITE Hong Kong 2017, which comprises of the 31st ITE (leisure) and the 12th ITE MICE, will be held from June 15 to 18 at Halls 1A to 1E of the Hong Kong Convention & Exhibition Center.


Organized by TKS Exhibition Services Ltd, ITE is supported by China National Tourism Administration, Hong Kong Tourism Board, Macao Government Tourism Office, travel and MICE associations in the region.

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2 Responses to Hong Kong Outbound – 2016 buoyant, 2017 Positive Outlook

  1. grace says:

    Dear all,

    Axis & Globe is a DMC in the UK and we are interested in developing Far East Market (Hong Kong and China) and am interested in attending your fair in 2018.

    Please let me know whether ITE will be the best Fair for us to participate if we wish to meet with B2B buyers from Hong Kong and China.

    Look forward to hearing from you.

    Best regards


  2. grace says:

    Following the last post, I have more info to share and more questions to ask as follows:
    1. Our company only operate on a B2B basis and focus on Tour operators, FIT operators and we also offer bespoke tours and MICE.

    2. Please let me know the % of B2B participants will you have for 2018 Exhibition ( Based on past record ).

    3. What is the % of B2B participants are outbound to the UK and Ireland?

    I appreciate any information that you might have for me.

    Once again, Thanks in advance

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