Hong Kong uses cartoon characters to promote tourism

Published on : Saturday, January 16, 2016

Hong Kong uses cartoon characters to promote tourismSecretary for Commerce & Economic Development Gregory So says the Government plans to set up an exhibition area in Golden Bauhinia Square to exhibit more than 20 cartoon and comic statues.

The move is to enhance the public’s understanding of the culture of comics and animation, and to boost tourism.

Meeting the media today, Mr So said Hong Kong must create a multicultural and diversified tourism portfolio to attract visitors from around the world.

“We need a good mix of tourists from different source markets to come to Hong Kong. We cannot simply rely on one single market, and therefore we tailor make our product to meet the needs of the market,” he said.

Mr So also noted that the Government will introduce a number of measures and activities to attract visitors, such as holding light shows in historic buildings.

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