Published on : Wednesday, July 19, 2017
Yoshinaru Hoshino, the chief executive of Hoshino Resorts recently said that Airbnb is not at all a danger but rather it acts as a wake-up call to all the hotel owners of the industry to move away from “standardized hotel rooms” and pay added attention to exclusivity to the travelers.
103-year-old hotel management brand will be accompany him along with tatami mats and ryokan (Japanese inn) style hotels, into Australia if the appropriate development partners are found to carry on with expansion and development process of the brand which includes Bali and Tahiti, taking a break from the traditional hotel models.
While giving speech in Sydney, Mr Hoshino said he does not support “anti Airbnb” movement. He is in the city to promote his trademark ski resorts to Australian travelers.
Through Hoshino Resorts, he explained that he is able to usher in exclusive hotel experiences to his customers like Airbnb are trying to endorse.
Every hotel has its exclusive style, designed and created in a unique fashion keeping in mind Japanese themes. Shoes are required to be removed on entry into each hotel and almost every hotel will have its private hot spring (onsen). Guests are only allowed to access the services.
In few resorts, guests can witness Japanese art and craft workshops, displayed in the common areas. “Airbnb is an aspect of the IT evolution into the hotel industry. I think we have to have that [Airbnb] … it is supported by market needs. It is a new accommodation experience and we should not reject Airbnb. It’s going to be an international standard. ” he said.