Hospitality brands & their upcoming business brand

Published on : Thursday, March 22, 2018

UNWTOThe basic of the hospitality industry are showing all signs of growth. As per the UN’s World Tourism Organization (UNWTO), arrivals in terms of overseas tourists are expected to rise by over 3 percent every year to reach 1.8 billion by 2030. At the same time, the World Travel & Tourism Council (WTTC) forecasts that every year, the hospitality industry will develop in value on average by 3.9 percent over the coming 10 years to $11.5 trillion – just somewhat less than the entire economy of China today.

 
Besides, the industry is quite nervous as the landscape of the hospitality sector undergoes a period of major change. The entry of tech-platforms like Airbnb, the supremacy of online travel agencies like Priceline.com and Expedia in the distribution chain, and main collaboration as seen with Starwood and Fairmont Raffles Hotels International (FRHI) are all having a deep impact on conventional hotel brands and their business models.

 
Therefore, what will be the next step in the development of hotel brands?

 

 

 

 

 

 

 

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