Hospitality industry flourishing in Gujarat

Published on : Friday, October 18, 2013

gujratIn fact, despite the downturn in the Indian economy in recent months, the demand for hotels in the country remains high spurned by the increasing trend of cities being both convention and tourist destinations.The travel and tourism industry contributed 6.6 per cent to the Indian GDP in 2012 as compared to 6.4 per cent in 2011, according to recent statistics released by World Travel and Tourism Council.

The state of Gujarat itself has seen phenomenal growth in tourism. As per the latest figures by the Tourism Corporation of Gujarat Ltd (TCGL), there has been a growth of 13 per cent in this sector for the state of Gujarat.

The number of tourists to Gujarat in the year 2012 was a whopping 2.54 crore (25.4 million). The Gujarat Travel Mart held earlier this year saw the participation of buyers and media from over 32 countries and a visit by 125 international delegates. The increased nterest in Gujarat by international hotel players is fuelled not only by leisure tourism but also the soaring demand in business travel. The state has become a hub for agro-
based products and food processing, biotech, pharmaceutical, textile, automobile and IT industries.

The entrepreneurial spirit of the state, coupled with well- developed infrastructure, increasing air connectivity and the progressive policies of the government have encouraged foreign investments especially from countries such as Japan, USA and Canada.

The city of Ahmedabad has witnessed an aggressive growth of 25 per cent in its room inventory. While large- scale events such as Vibrant Gujarat and DERMACON have given a boost to MICE travel, the large NRI base continues to drive occupancies during the wedding season.

Courtyard Marriott Ahmedabad was one of the first international brands to set shop in the city of Ahmedabad in the year 2010. The four-star hotel features 164 rooms including 12 suites, 7,500 sq ft of event space including a pillar-free ballroom, boardrooms and outdoor lawns, and three food and beverage options. Within three years of operation, the hotel has
witnessed a remarkable growth in market share from 29% in 2010-11 to 35% in 2011-12.

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