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Host city reps for Rugby World Cup conceive ways to draw visitors to Japan

Tuesday, June 26, 2018

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JapanRepresentatives of the 12 cities hosting Rugby World Cup 2019 matches met in Tokyo for the first time on Monday to brainstorm strategies to allure fans to their tourist hubs during the 44-day sporting event.

 

The tournament was scheduled between September 20 and November 2 next year.

 

It is expected to attract 400,000 foreign visitors. The meeting of host cities was organized by the Japan National Organization to share techniques that have worked successfully in the past and also to share their tourism know-how.

 

Masahiro Kato who is a senior official of the Rugby World Cup 2019 Organizing Committee mentioned that it would be the first time the Rugby World Cup is being hosted in a nation that does not have roots in rugby and worldwide rugby enthusiasts are certain to be interested in checking out other portions of Japan as well.

 

The 12 hosts are Kamaishi, Iwate Prefecture; Kumagaya, Saitama Prefecture; Toyota, Aichi Prefecture; Higashi-Osaka, Osaka Prefecture; Kobe; Oita; Shizuoka Prefecture; Sapporo; Tokyo; Yokohama; Fukuoka and Kumamoto.

 

A recent online survey conducted by JNTO that drew responses from about 2,000 fans in the major rugby countries of Australia, France, Ireland, Italy, and New Zealand, around 62 percent said they were interested in visiting Japan. Of that group, 88.8 percent said they had never visited and 50 percent said they would visit popular sightseeing spots if they did.

 

The previous event in England attracted 420,000 foreign visitors. The upcoming tournament in Japan is expected to generate economic benefits to the tune of ¥437.2 billion, according to the World Cup organizer.

 

JNTO is also considering producing promotional videos in which legendary players will introduce the 12 host cities. It hopes the videos will be broadcast on major foreign TV networks, including Fox Sports and Sky Sports.

 

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