Hotel industry expand with growth in domestic tourism

Published on : Friday, June 16, 2017

domestic tourismNaresh Arora, Founder & CEO, Trulyy India Hotels & Resorts, confirms that the group is targeting on growth. Domestic inbound market to increase its occupancy.

 

Growth

 

To quote Naresh Arora, Founder & CEO of Trulyy India Hotels & Resorts, while explaining about future growth and expansion plan of the group, ‘we have five properties operational like Amargarh-Udaipur, UdaiBaghUdaipur, KumbhaBaghKumbhalgarh, Kumbhalgarh Safari Camp- Kumbhalgarh and EleganceChittorgarh. We are planning to launch two more properties Jai Bah- Jaipur and Desert PalaceJaisalmer by October 2016.’ Few properties marketed by the group include – Rann Riders- Dasada, Kutch Wilderness Kamp, KutchBhuj, Merwara Palace- Ajmer. To quote him, ‘we are witnessing occupancy on an average of 50 to 55% and expecting occupancy of 70 % by the end of the year. We organize a lot of weddings, MICE events, corporate and leisure events as we have a conference hall in each of our property with a capacity of 500 people in theatre style. Both our properties in Kumkbhalgarh are famous for wildlife and adventure. Our Udaipur property is known for domestic tourism.’

 

Naresh Arora, Founder & CEO, Trulyy India Hotels & Resorts, confirms that the group is targeting on growth. Domestic inbound market to increase its occupancy.

 

Growth

 

To quote Naresh Arora, Founder & CEO of Trulyy India Hotels & Resorts, while explaining about future growth and expansion plan of the group, ‘we have five properties operational like Amargarh-Udaipur, UdaiBaghUdaipur, KumbhaBaghKumbhalgarh, Kumbhalgarh Safari Camp- Kumbhalgarh and EleganceChittorgarh. We are planning to launch two more properties Jai Bah- Jaipur and Desert PalaceJaisalmer by October 2016.’ Few properties marketed by the group include – Rann Riders- Dasada, Kutch Wilderness Kamp, KutchBhuj, Merwara Palace- Ajmer. To quote him, ‘we are witnessing occupancy on an average of 50 to 55% and expecting occupancy of 70 % by the end of the year. We organize a lot of weddings, MICE events, corporate and leisure events as we have a conference hall in each of our property with a capacity of 500 people in theatre style. Both our properties in Kumkbhalgarh are famous for wildlife and adventure. Our Udaipur property is known for domestic tourism.’

 

Segments

 

To quote Naresh, ‘we are focusing on middle class and upper middle class group for promoting cultural tourism, heritage and wildlife. Our main markets are Delhi, Bombay and Ahmedabad. We have a mix of both domestic clients inbound and outbound are France, Germany and Spain. Domestic Tourism has taken a lead, this segment is really picking up and the major boost in domestic tourism is the 1 hour flights.’

 

Travelers

 

Family groups, bikers, school groups mainly from Delhi, Mumbai and Ahmedabad, bikers from France comprise the travelers in the hotel group.

 

Promotional plans

 

‘Our promotional activities are mostly advertisement and promotional campaigns on social media like Instagram, Google plus, Facebook, Twitter.’

 

 

To quote Naresh, ‘we are focusing on middle class and upper middle class group for promoting cultural tourism, heritage and wildlife. Our main markets are Delhi, Bombay and Ahmedabad. We have a mix of both domestic clients inbound and outbound are France, Germany and Spain. Domestic Tourism has taken a lead, this segment is really picking up and the major boost in domestic tourism is the 1 hour flights.’

 

Travelers

 

Family groups, bikers, school groups mainly from Delhi, Mumbai and Ahmedabad, bikers from France comprise the travelers in the hotel group.

 

Promotional plans

 

‘Our promotional activities are mostly advertisement and promotional campaigns on social media like Instagram, Google plus, Facebook, Twitter.’

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