Hotel industry flourishes in Cebu despite tourism problems

Published on : Monday, August 21, 2017

flourishes in Cebu despite tourism problemsAlthough the first half of the year was turbulent with threats to public safety all over the country, the Philippines hotel industry continues to flourish with the opening of more properties in areas outside Luzon.


Elizabeth Gregorio, general manager of Summit Hotels and Resorts, the hospitality unit of the Gokongwei-led Robinsons Land Corporation (RLC), said there are a lot of players in the sector and that it is a good sign that a lot of new hotels are being opened. To quote Gregorio, “The government is very optimistic about tourism, especially foreign visitors. There’s also a lot of domestic tourism traffic, with Filipinos visiting other parts of the Philippines.”


Strategically located at the North Reclamation Area in Cebu City, Summit Galleria is RLC’s second property in the metropolitan and joins its sister hotel Summit Circle Fuente. The hotel is the developer’s fourth property under the Summit Hotels and Resorts brand, the others being Summit Ridge in Tagaytay and Summit Hotel Magnolia in Quezon City.


It has an all-day dining restaurant with a 120-seating capacity which transitions into a meeting place after breakfast and a bar during evening. The restaurant is managed by the Raintree Hospitality Group. The hotel ballroom can also accommodate 500 guests. Gregorio said they also have different-themed suites inspired by Cebuano culture, two of which are named after Lapu-Lapu and Sinulog. She said they cater to the MICE (meetings, incentives, conferences, exhibits) market, those who come here for business or leisure, as well as locals who are looking for a place to “staycation” within the city.


Gregorio said the number of foreign visitors in the Philippines continues to increase, especially in Cebu despite all problems. She said Cebu is very popular to Japanese, Chinese, and Korean tourists.


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