Hotel industry in U.S. reports positive figures for the week ending on Jan. 30

Published on : Tuesday, February 9, 2016

STR-logoThe U.S. hotel industry reported positive results in the three key performance measurements during the week of 24-30 January 2016, according to data from STR, Inc.



In year-over-year measurements, the industry’s occupancy increased 2.5% to 57.1%. Average daily rate for the week was up 2.8% to US$116.87, and revenue per available room rose 5.4% to US$66.77.


Among the Top 25 Markets, Orlando, Florida, recorded the largest year-over-year increases in each of the three key performance metrics. Occupancy in the market jumped 17.9% to 83.0%; ADR was up 14.9% to US$131.57; and RevPAR increased 35.5% to US$109.24.


Four additional markets reported a RevPAR increase of more than 15.0%: Los Angeles/Long Beach, California (+22.4% to US$136.32); Dallas, Texas (+20.9% to US$77.28); Oahu Island, Hawaii (+18.4% to US$181.03); and San Diego, California (+15.1% to US$111.25).


Two of those markets posted a double-digit rise in ADR: Los Angeles/Long Beach (+11.1% to US$168.06) and Dallas (10.6% to US$110.98).


Regarding occupancy, New York, New York (+12.2% to 69.4%), and Los Angeles/Long Beach (+10.1% to 81.1%) were the only other markets to see a double-digit increase in the metric besides Orlando.


In a comparison with its Super Bowl host week of 2015, Phoenix, Arizona, reported the steepest declines in ADR (-37.5% to US$150.41) and RevPAR (-38.1% to US$118.77). Occupancy in the market slipped 1.0% to 79.0%.


Chicago, Illinois, reported the only double-digit drop in occupancy (-13.5% to 50.0%) as well as double-digit decreases in ADR (-12.2% to US$105.44) and RevPAR (-24.0% to US$52.75).


Washington, D.C.-Maryland-Virginia, was the third Top 25 Market to see a double-digit drop in RevPAR (-15.4% to US$63.74).

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