Published on : Monday, April 29, 2019
The Hospitality Sales and Marketing Association International (HSMAI) is convening hotel revenue professionals for two days of education, collaboration, and innovation at its ROC Americas in Minneapolis, Minnesota. ROC 2019 will be held June 18–19 and is co-located with HITEC 2019. The event is the world’s largest gathering of revenue professionals in the travel industry with more than 650 in attendance.
With powerful educational and networking opportunities, ROC is the must-attend conference of 2019 for learning and engagement. It’s where senior leaders in hotel revenue optimization, sales, marketing, and distribution connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.
ROC 2019 will prepare attendees to take the lead in revenue strategy. The educational sessions are focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.
ROC Americas 2019 will bring together senior leaders responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. The event also showcases partner companies serving the revenue management industry, including consultants, technology vendors, and companies providing products and services in revenue management, execution, and reporting.
HSMAI thanks preferred partner IDeaS, a SAS Company; platinum partners Cendyn and Rainmaker; and silver partners Infor, Milestone, OTA Insight, Sabre, STR, Tambourine, and TravelClick, and all Bronze and Media partners.
Additional networking and education opportunities include a roundtable for faculty members currently teaching revenue optimization, a headshot studio that will provide complimentary professional headshots, and the return of HSMAI Helps, a volunteer opportunity benefitting Minneapolis.