Hotel Shilla expanding its partnership with China’s Ctrip

Published on : Tuesday, July 9, 2019

hotel Shilla_seoul

South Korea’s one of the popular duty free operator, Hotel Shilla has expanded its partnership with China’s largest online travel agency Ctrip in its global drive in order to drive tourism.

This Korean luxury hotel chain and duty-free outlet operator said that its chief executive Lee Boo-jin on Monday met with James Liang Jianzhang, a founder of Ctrip, and Jane Jie Sun, chief executive of Ctrip, in Seoul, Korea to sign a memorandum of understanding for closer marketing cooperation in the travel sector.

Ctrip is an online travel platform in China offering various services such as accommodation booking, flight reservation and tour packages. It has branched out to 17 cities in China with more than 300 million users and built the Korean entity of online travel agency named Trip recently to provide better service in Korea.

In the Memorandum Of Understanding (MOU) signed that trip.com and Hotel Shilla agreed to enhance their partnership with the purpose of mutual development and invigorating the tourism industry in Asia. Trip.com and Hotel Shilla will cooperate to develop and supply high level travel products and services that will include additional value for travelers. Together they will endeavor in cooperative projects to contribute to the development of the tourism industry and will execute various activities to promote the exchange of information.

Lynn Qu, Vice President, Trip.com said that they are delighted to be working with Hotel Shilla and look forward to cooperate to provide better services for the customers all across Asia. With the upcoming new hotel openings, they deem there will be many opportunities to offer a world-class hospitality experience for Trip.com members.

In the year 2016, it also took over Edinburgh, Scotland-based Skyscanner, which provides price comparison data on flight, hotels and car hire for about 60 million customers.

It is not the first time Lee, the eldest of the founding family of Samsung Group, has met with Ctrip executives. She visited Ctrip headquarters in China to bolster cooperation between the two companies on promoting Chinese tourists’ visit to Korea in 2015 and 2018.

Since joining hands with Ctrip four years ago, Hotel Shilla has been introducing various perks and discount options for Ctrip customers using Shilla Duty Free’s inner city and gateway stores in Korea, Singapore and Hong Kong.

It also has partnered with Chinese payment service providers such as UnionPay and Alipay to give better service. They also have major tie-ups with major banks including China Merchants Bank and Bank of Communications to pitch for more Chinese visitors to Korea.


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