Friday, November 22, 2019
For destination marketing organizations, Hotelbeds has confirmed the successful launch of an industry-first B2B service worldwide to increase incremental tourism arrivals.
Leveraging the technology, booking platform and relationships with hoteliers and B2B travel buyers of the company worldwide, Hotelbeds, till now has worked already with more than 50 tourism boards from all over the world.
The consequences has been to grow room nights for target destinations by up to 30% on average – along with enhancing the revenue performance – by drawing low- and shoulder-season visitors from foreign and domestic source markets all over the world.
Partner destinations get access to more than 60,000 B2B travel trade buyers – like retail travel agents, tour operators, airlines, and points redemption clients – who together comprise more than 1.5 billion accommodation searches per day via Hotelbeds.
Due to the extensive reach of Hotelbeds world over – present in over 140 source markets worldwide, with the fast-growing Chinese market by now the fourth biggest company in the world – destination partners also profit from welcoming more international and long-haul arrivals. Bookings from international and long-haul source markets in return provide high-value customers who spend more in destination, stay for longer duration, cancel less, return more often and book farther out than typical direct to consumer customer profiles (which tend to be highly domestic).
To quote Gareth Matthews, Director of Marketing & Communications at Hotelbeds, “Our whole purpose as a travel distributor is to drive incremental high-value bookings for hotels from non-competing, hard to reach B2B travel trade sources such as retail travel agents and tour operators. So we thought why not also do the same for destinations? No one else is offering destination marketing boards such a comprehensive set of opportunities that allows them to easily access the distribution power of the world’s travel trade. We launched the service at a global level last year and I/m pleased to confirm that our knowledge, experience and infrastructure is already delivering, on average, increases in incoming visitor paxes of 30% for our destination partners.”
Tags: HotelBeds
